AeU PROGRAMMES

Executive Bachelor in Business Management

Course Aim
The broad aim of this programme is to develop working adults with a range of knowledge and skills directly relevant to the working environment and to cater for the interest of students who are wishing to specialize in a specific functional area in General Management, Human Resource Management, Marketing, Project Management, Public Relations and Logistics Management. Students will be expected to acquire the appropriate skills and knowledge commonly expected and associated with Higher Education such as skills of analysis, critical thinking, self-management and the personal and interpersonal skills so that they can swiftly transfer their knowledge and understanding of their respective specialization in the context of business organization and environment to the workplace.

Duration
18 to 24 months

Entry requirements

Completed an Executive Diploma programme offered by Asia e University or
other local providers; OR
Any other recognized Diploma programmes can be considered by the
Admissions Committee on a case-by-case basis; OR
Completed or partially completed professional qualifications or any other
equivalent qualifications can be considered by the Admissions Committee on a
case-by-case basis; OR
A person with at least 8 years of working experience and not having formal
qualification can be considered by the Admissions Committee

Modules Core Modules

Core Modules	• Law Relating to Business • Management Accounting • Operations Management • Managing Change • Managing Quality • Strategic Management • Work Log • Work Based Project 1 • Work Based Project 2
Elective modules	Business Management • Any four from other pathways
Marketing	• Marketing Research • Business to Business Marketing • International Marketing • Marketing Management
Human Resource Management	• Occupational Health and Safety Practices • Employment Law and Relations • Managing Performance • Strategic Human Resource Management
Project Management	• Project Quality Management • Financial Aspects of Project Management • Project Risk Management • Project Communication Management
Public Relations	• Corporate Communication • Media Relations • Public Relations Campaign • Public Relations Management
Logistics Management	• Supply Networks • Warehousing Management • Logistics Management • Global Logistics Management

Career Opportunities
Successful graduates can expect executive and managerial positions in their career.

Intakes
January, February, April, May, July, August, October, November

Course Structure

6 CORE and 4 SPECIALISATION MODULES

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