UTM - SPACE PROGRAMME

EXECUTIVE DIPLOMA IN MARKETING

The Executive Diploma in Marketing is designed for people who want to move into a marketing career, or who are already in a marketing position but want to underpin their experience with a sound and practical knowledge of the profession with a qualification for career advancement. Graduates are eligible to advance to a Marketing degree programme or direct to the MBA with appropriate working experience.

Participants study the following modules:

• Marketing Research

• Service Marketing

• Consumer Behaviour

• Business to Business Marketing

• Business Accounting

• Management Principles

• Organisational Behaviour

• Marketing Principles

• Business Communication

• Information Technology and Systems Management

• Work Based Project

Advance Employment Opportunities

When you graduate, you will have gained marketing knowledge at a strategic marketing level, reflecting the key knowledge and skills needed by professional marketing practioners of today. You will be armed with up-to-date knowledge to understand and implement successful marketing strategies that can be adopted to business to business, consumer, services and industry marketing organisations.

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